Challenge: The NAHB Research Center is the leader in promoting innovation to improve the quality, durability, affordability and environmental performance of homes and home building products. However, their National Housing Quality program lacked awareness.
Solution: Talk to builders to learn why they value NHQ. Work with Research Center staff to leverage their expertise. Develop a brand platform and naming system. Create integrated marketing materials including a logo, video, style guide and poster to increase awareness among consumers and the home building industry.
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