Challenge: Lockheed Martin, the world's leading aerospace company, wanted to highlight their achievements of the past 100 years during the year-long Centennial of Flight celebration, while at the same time support ongoing business development efforts.
Solution: Create a strategy for Lockheed Martin's Centennial activities. Design a logo and identity. Develop an interactive DVD and CD-ROM for use at consumer and industry events that highlights the company's many achievements. Craft the visitor experience at Lockheed Martin's pavilion at the largest Centennial celebration.
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